Rugged Distribution was founded in South Africa in 2013.  It started out distributing lifestyle products, manufactured in the USA, across the world.  As we evolved and grew, our focus shifted to bespoke cycling products, as we identified a need in the local South African market for our exciting and niche products.  We not only know our clients, we understand our clients and their needs.  We are passionate cyclists ourselves and would therefore never sell a product that we would not use or endorse. Our model is simple; top quality products and service to our clients at all times.